Grounded in science. Committed to stewardship. Shaping sustainable futures across New Hampshire and beyond.
ContactBased in New Hampshire and rooted in the landscapes of New England, Outdoor Research Insights (ORI) is a respected, research-driven multi-disciplinary consulting firm specializing in recreation, tourism, and environmental planning. We deliver scientifically grounded, practical solutions to help land managers, communities, and organizations make informed decisions that enhance visitor experiences, support sustainability, and strengthen local economies.
Markets we serveORI provides applied research, planning, facilitation, and engagement services across New England and beyond. We work with public agencies, nonprofits, private industry, and local communities to:
Plan and manage visitor use and recreation capacity
Assess visitation, recreation needs, and tourism dynamics
Conduct economic impact studies and workforce assessments
Evaluate programs, facilities, and management strategies
Design marketing and public education campaigns grounded in behavioral science
Facilitate stakeholder engagement, conflict resolution, and cross-sector collaboration
Support community-driven planning and inclusive public participation
Provide GIS mapping, spatial analysis, and technical reporting
Assist with grant strategy, proposal development, and implementation
Led by Dr. Mike Ferguson, a nationally recognized expert in outdoor recreation and public land policy, ORI combines academic rigor with real-world experience. We’re known for:
Honest, collaborative, and adaptable partnerships
Creative yet grounded approaches to environmental and tourism challenges
A strong commitment to stewardship, community well-being, and access to the outdoors
Whether you're managing public lands, developing a regional tourism plan, or coordinating across sectors,
ORI provides the insight, tools, and support you need to move forward with confidence.